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Alcohol 'Sticker Shock' Set in Hackettstown

Campaign warns consumers of laws against purchasing adult beverages for minors.

Sometimes knowing the law doesn’t stop someone from breaking it. For a Warren County organization, the time to “shock” consumers into understanding the law is now.

That’s why the Community Action Partnership (CAP) of Warren County is spending this week inside seven alcohol-distribution centers, labeling multi-packs of beer and other packaged goods during its Sticker Shock campaign.

As a project coordinator with Community Prevention Resources of Warren County, Dorothy DelCampo is leading the Sticker Shock campaign, citing its timeliness as a major reason why this week is so important.

On Feb. 3, the 47th Super Bowl will be played in New Orleans. The annual championship game is one of the biggest party days of the year across the nation, garnering more than 100 million viewers each year.

With that comes the want to celebrate with alcohol, DelCampo says, and not just for adults.

The goal of Community Prevention Resources is to create a healthy environment for all residents, but focuses heavily on minors. The Sticker Shock campaign focuses on decreasing the amount of adults who purchase alcohol for minors.

This week, an adult member of the organization will accompany one or multiple youths into a liquor store and place stickers on the multi-packs of alcohol. Store owners in seven different locations have agreed to be part of the program, DelCampo said.

Those stores include:

  • Shop Rite Wines & Liquors and Valley Liquors, Hackettstown
  • Shaken Not Stirred, Phillipsburg
  • Harmony Spirits & Grocery, Harmony
  • JD’s Wines and Liquors, Blairstown
  • Town & Country Liquors and Warren County Liquors, Washington

The sticker, shaped like a stop sign, reads “Know The Law?” with information beneath, reading “Up to 6 months in jail / $1000 fine for providing alcohol to anyone under 21.”

The campaign and decal is designed to raise awareness, DelCampo said.

“It’s basically giving the message that, bottom line, (buying alcohol for minors) is an awful idea.”

With seven retailers in the county volunteering, this is the most participation the program has seen in its few years, DelCampo said.

Sticker Shock isn’t limited to the Super Bowl time of year either, DelCampo mentioned, as the group hopes to carry out the same campaign or something similar in May and June around prom season and graduations.

Bc January 31, 2013 at 02:35 AM
Really ? There are that many people buying booze for kids ? Must be a Warren county thing.
Gadfly January 31, 2013 at 03:29 AM
"With that comes the want to celebrate with alcohol..." I'm pretty sure that "want" as a noun means "a lack of" something.
Liberty January 31, 2013 at 02:23 PM
Excellent idea! More stores should be part of this. Bc, there are that many people buying booze for kids or giving them access to it. It's a national problem and all 50 states have similar laws against it. (So it's far from being just a "Warren County thing.") Some have "zero tolerance," which means for example, if minors are drinking at a party, everyone there, drinking or not, regardless of age, wil be fined and/or jailed. And Gadfly, since you're picking nits, "the want" also means "the desire." Not a coincidence that your pseudonym means "irritant" or "annoyance?"
Bc January 31, 2013 at 02:42 PM
Liberty - as an underage consumer In the past, take a guess as to where we went for beer. I will give you a hint, it wasn't liquor stores in lv, Chester, or mendham. It may be a nationwide problem, but that trick works best at the low end of the economic ladder, where people are more inclined by kids booze for a $20.
Liberty January 31, 2013 at 03:07 PM
I don't know where you went for beer, etc. The point of the sticker program is to make the legal purchasers aware of the consequences of giving it to minors. It also targets parents who supply alcohol for their teens' parties. It's not just about a group of minors handing a guy $20 to buy them beer. Do you not think it's a good idea?

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