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Fire That Gutted Long Valley Home Deemed…

Instructor, Client 'Move!' Into Ownership at Local Fitness Center

Class-focused 'anti-gym' taken over by personal instructor, family lawyer.

New Move! owners Michelle Els, left, with Sarah Jacobs. Photo Courtesy LTM Marketing and Communications.
New Move! owners Michelle Els, left, with Sarah Jacobs. Photo Courtesy LTM Marketing and Communications.

Usually when a business undergoes new ownership, the incoming proprietors don’t have a strong sense of the company.

That’s just the opposite at Move! The Anti-Gym in Long Valley, which has recently changed hands. They fitness center is the same, but the ownership is new – in name only.

Longtime Move! fitness instructor Michelle Els and client Sarah Jacobs have come together to take over the center at 40 East Mill Road. Move!, located in a historic home with an adjacent converted barn, offers Pilates, BODYPUMP, BODYVIVE, Spinning, and other fitness-specific workouts.

This isn’t Jacobs’ first foray into entrepreneurship, as the family lawyer already owns her own small business. She was a client of Els’ at Move! and is an admitted fitness enthusiast.

Els, a native of South Africa, has been a personal trainer since 1989, and will co-own the business with Jacobs. The business was formerly owned by Aaron Ellis and Kurt Gesteland. 

Information provided by LTM Marketing and Communications. 

Christina Stackler Tremblay February 20, 2014 at 12:01 PM
I love Move! I have become a stronger person, inside and out since I started going there.

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