Already have social media covered, but curious how you can generate more interest for your small business online? Think about starting a blog.
Writing a blog can do a world of good for many businesses. It provides a unique opportunity to elaborate and describe in more detail exactly what you do and how you help customers.
It's also a great way to share your knowledge with people and establish authority. A blog regularly and routinely updated can be a vital piece to any online marketing strategy.
Here's the top 3 reasons we believe more small businesses should get blogging right away.
1. Build Authority
Writing a blog that grows and creates interest has the ability to create an aura of authority around your business. What I mean by this is that others will begin respecting your knowledge and trusting what you have to say, even if you already have authority in your industry.
Answering people's questions goes a long way towards making your firm look reputable and respected. Use your blog as a source of this information to begin growing your authority online.
Search engine optimization is all about improving your rankings on sites like Google, Yahoo! and Bing. There are a number of ways to go about this, some more complex than others, but a simple way is by publishing articles on a blog.
By updating your site with new information and blog posts, it tells the search engines that your page is not static, and is regularly updated. This increases the number of links your page has, as well as the ability for other sites to link back to it.
3. Social Media Integration
Content on your blog makes for great social media ideas. You can encourage your audience on different social sites to read your articles by posting them. This has the ability of expanding your readership and encouraging social sharing.
If people like what you have to say on Facebook or Twitter, they will likely enjoy reading what you have to say on your blog. People love sharing newsworthy and helpful content on social media, so if you can craft your blogs to fall into these categories, start promoting them on your social sites.
You can get started right away by establishing a blog on Patch. Click here to start your Patch blog or email Community Editor Amy Byrnes at firstname.lastname@example.org with any questions.